Staci Lugar Brettin

Assistant Professor, Marketing and Management

Phone: 260.422.5561, ext. 2140

Cell Phone: 574.286.5052


Office: Law School, Room 245

Class Information

Spring 2015

  • Exploring Entrepreneurship
  • International Marketing
  • Marketing
  • Special Topics in Marketing
  • Evaluating Start-Up Potential
  • Principles of Management


Office Hours:

  • Monday, Wednesday, Friday: 9-10 AM, 11 AM-1 PM, 2-4 PM
  • Tuesday, Thursday: 12:15-2 PM
  • Other times by appointment


College of Business

Academic Advisor Roles

Advisor to international students in the College of Business, and to students with concentrations in entrepreneurial studies, management, and marketing

Academic Degrees

  • Doctor of Business Administration
  • Master of Business Administration
  • Bachelor of Arts in International Business

Professional Experience

Higher Education Instruction

  • Visiting Lecturer, Indiana University South Bend (South Bend)
  • Associate Faculty, Indiana University South Bend (South Bend)
  • Lead Instructor in Organizational Management, Bethel College (Mishawaka)
  • Assistant Professor, Ivy Tech Community College (South Bend and Elkhart)

Non-Instructional Experience

  • Consultant to first-stage and second-stage entrepreneurs
  • Director of Prospect Research and Advancement Services, Holy Cross College (Notre Dame)
  • Business Advisor and Trainer, South Bend Area Small Business Development Center (South Bend)
  • Account Director and Marketing Strategist, Villing & Company (South Bend)
  • Associate Marketing Manager, Environmental Test Systems (Elkhart)

Selected Publications/Presentations

Selected Publications

  • Lugar Brettin, S., & Wiese, M. (2011). The market oriented innovator’s dilemma. Business Journal of Entrepreneurs, N. 4, pp 22-51.
  • Lugar Brettin, S. (2013). A proposed framework for entrepreneurial learning. Business Education Innovation Journal, V. 5, N. 1, pp 37-40.
  • Lugar Brettin, S. (2013). Creating entrepreneurial learning communities in higher education. Business Education Innovation Journal, V. 5, N. 2, pp 53-57.
  • Lugar Brettin, S. (2014). Mapping bridges to creative collaboration. Business Education Innovation Journal, V. 6, N. 1, pp 24-26.
  • Lugar Brettin, S. (2014). The market oriented innovator’s dilemma. Saarbrücken, Germany: Scholar’s Press.
  • Lugar Brettin, S., & Zazueta, J. (2014). Incorporating strategy and business model innovation into a capstone course using a shared services center case approach. Business Education Innovation Journal, V. 6, N. 2.


  • Keynote speaker for the U.S. State Department’s Study of the United States Global Women’s Leadership Initiative (2012-2014). Topic for presentation: “Women’s Economic Empowerment.”

Additional Information

  • 2014 Indiana Tech Leepoxy Award for Innovative Teaching Practices.
  • Lilly Faculty Development Grant Recipient for conferences in advanced instructional design and critical thinking.
  • Board member of the Northeast Indiana Sustainable Business Council since 2014.
  • Rotary International member since 2005 (Fort Wayne Downtown Club member since 2013).
  • Athena Award Winner in 2011 (Saint Joseph County) for work in developing the SPARK Entrepreneurship Program.