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Dr. Staci Lugar Brettin

Dr. Staci Lugar Brettin
Professor of Marketing and Management

College of Business

Phone: 260.422.5561, ext. 2140

Cell Phone: 574.286.5052


Office: Cunningham Business Center, Room 210


Dr. Lugar Brettin’s experience includes launching her own business, and collaborating on the start-up and formation of new ventures. She is also experienced in training entrepreneurs and business owners in business feasibility, start-up evaluation, business plan creation and entrepreneurial planning and growth. She is a member of the American Marketing Association and the United States Association for Small Business and Entrepreneurship. She publishes in peer-reviewed journals focused on marketing and entrepreneurship education.

My Office Hours

During the summer, I am available to meet by appointment, virtually or in person. Contact me to inquire about my availability.

Classes I Teach

  • BA 2460 Exploring Entrepreneurship
  • BA 2800 E-Commerce
  • BA 3300 Marketing Research & Decision Making
  • BA 3760 Entrepreneurial Planning & Growth
  • BA 4800 Public Relations
  • Other courses at the UG, GR, PhD levels

My Academic Advising Roles

Marketing, B.S., Business Administration - Entrepreneurial Studies, B.S., Business Administration - Marketing, M.B.A.

Educational Background

Doctor of Business Administration, Anderson University

Master of Business Administration, Bethel College

Bachelor of Arts in International Business with a minor in French, Ball State University

Professional Experience

Visiting Lecturer, Indiana University South Bend (South Bend)

Associate Faculty, Indiana University South Bend (South Bend)

Lead Instructor in Organizational Management, Bethel College (Mishawaka)

Assistant Professor, Ivy Tech Community College (South Bend and Elkhart)

Business owner/consultant to first-stage and second-stage entrepreneurs (South Bend Region)

Director of Prospect Research and Advancement Services, Holy Cross College (Notre Dame)

Business Advisor and Trainer, South Bend Area Small Business Development Center (South Bend)

Account Director and Marketing Strategist, Villing & Company (South Bend)

Associate Marketing Manager, Environmental Test Systems (Elkhart)


Lugar Brettin, S. (2013). A proposed framework for entrepreneurial learning. Business Education Innovation Journal5(1), 37-40.

Lugar Brettin, S. (2013). Creating entrepreneurial learning communities in higher education. Business Education Innovation Journal5(2), 53-57.

Lugar Brettin, S. (2014). Mapping bridges to creative collaboration. Business Education Innovation Journal6(1), 24-26.

Lugar Brettin, S. (2014). The market oriented innovator’s dilemma. Saarbrücken, Germany: Scholar’s Press.

Lugar Brettin, S., & Zazueta, J. (2014). Incorporating strategy and business model innovation into a capstone course using a shared services center case approach. Business Education Innovation Journal, 6(2), 62-65.

“Women’s Entrepreneurial & Economic Empowerment” presented at the U.S. State Department’s Study of the United States Institute Indiana Sessions (2012-2016) and Young African Leaders Institute Indiana Sessions (2015-2016).

“Design Thinking to Create Collaborative Learning Opportunities” presented at the Fort Wayne Teaching Conference (2015).

“Design Thinking to Create Collaborative Learning Opportunities” presented at the International Assembly of Collegiate Business Education Annual Conference and Assembly Meeting (2015).

“Implementing an Early Alert Student Success Platform: A Success Story” co-presented with Chris Douse at the Fort Wayne Teaching Conference (2016).

“Creativity in the Classroom: Engaging Today’s College Student” co-presented with Dr. Susan McGrade at the Fort Wayne Teaching Conference (2016).

“Creative Leadership: Tools for Reducing Anxiety,” presented at the State Department’s Study of the United States Institute Washington, D.C. Session (2016).

Lugar Brettin, S. (2018). Designing culture-based learning into a management course. Business Education Innovation Journal, 10(2).

Why I Teach

I teach because YOU are amazing – and you will change the world as an entrepreneur, marketer, social media influencer, designer, leader, or in any role you can imagine!!!

Additional Information

Faculty Champion for the Center for Creative Collaboration at Indiana Tech

Advisor, Alpha Chi National Honor Society

2022 Indiana Tech Faculty of the Year

2014 Recipient of the Indiana Tech Leepoxy Award for Innovative Teaching Practices

Lilly Faculty Development Grant Recipient of funding for conferences in Advanced Instructional Design (2013), International Conference on Critical Thinking and Educational Reform (2014), The Creativity Workshop (2015), Magna Teaching with Technology Conference (2018)

If you are interested in working on experiential projects with entrepreneurs, marekters, non-profits, and other organizations… reach out to me! Every semester my students work on authentic projects that help them develop and demonstrate competencies in a variety of fields.