Marketing, B.S.

Are you creative? Do you imagine designing ad campaigns for leading-edge companies? Are you interested in creating influence through digital marketing? Do you want to pursue a career in sales or business development? If flexing your creative muscles, developing and implementing impactful strategies or influencing others resonates with you, a bachelor’s degree in marketing can unlock exciting and diverse career pathways.

With a Bachelor of Science in Marketing from Indiana Tech, you will be able to design communications for media, conduct marketing research, develop public relations programs, create advertising campaigns, adapt marketing initiatives for global opportunities and develop the skills to excel in multiple roles in a complex international business environment.

Why choose Indiana Tech?

• The program lead is experienced in marketing; her experience includes marketing in both domestic and international markets for business-to-business, consumer products and not-for-profit organizations.
• Our students frequently work with community organizations to strategize and execute real-world marketing initiatives.
• You will learn how sociological and psychological behaviors affect the use of social media in marketing communications.
• The program lead is an American Marketing Association member and integrates AMA principles into program course content.
• Indiana Tech fosters an active learning environment, enriched by instructors who possess years of experience in their respective fields.