Staci Lugar Brettin leading a class

Marketing, M.B.A.

College of Business

Our master of business administration (MBA) is designed to help you advance your career by developing your problem-solving and decision-making skills. Our curriculum focuses on strategies in real-world business applications, in a variety of different areas. Marketing is one of five concentrations offered.

The marketing concentration prepares you for all aspects of marketing for an organization, including:

  • Strategy
  • Sales
  • Advertising
  • Promotion
  • Pricing
  • Product development
  • Public relations

Our program examines the core functional areas of an organization as well as market research and international marketing topics.

Career Opportunities

Graduates will be prepared for success in marketing within a variety of organizations in positions such as:

  • Marketing director
  • Brand manager
  • Marketing analyst
  • Marketing communications manager

Job Outlook