Staci Lugar Brettin

Staci Lugar Brettin, Associate Professor, Marketing and Management

Associate Professor, Marketing and Management

Phone: 260.422.5561, ext. 2140

Cell Phone: 574.286.5052


Office: Cunningham Business Center, Room 210

Office Hours:

Office hours begin January 17

Mondays, Wednesdays, and Fridays: 11 AM – 1 PM, other times available

Tuesdays and Thursdays: 12:30 PM – 2 PM, other times available

18 office hours per week available by appointment


Class Information

Spring 2018

BA 2010 Principles of Management

BA 2460 Exploring Entrepreneurship

BA 2500 Marketing

BA 3460 Evaluating Start-Up Potential

BA 3500 Advertising

BA 3550 International Marketing

BA 4760 Venture Lab



College of Business

Academic Advisor Roles

Advisor to undergraduate students with business concentrations in entrepreneurial studies, management, and marketing

Academic Degrees

Doctor of Business Administration

Master of Business Administration

Bachelor of Arts in International Business

Professional Experience

Visiting Lecturer, Indiana University South Bend (South Bend)

Associate Faculty, Indiana University South Bend (South Bend)

Lead Instructor in Organizational Management, Bethel College (Mishawaka)

Assistant Professor, Ivy Tech Community College (South Bend and Elkhart)

Business owner/consultant to first-stage and second-stage entrepreneurs (South Bend Region)

Director of Prospect Research and Advancement Services, Holy Cross College (Notre Dame)

Business Advisor and Trainer, South Bend Area Small Business Development Center (South Bend)

Account Director and Marketing Strategist, Villing & Company (South Bend)

Associate Marketing Manager, Environmental Test Systems (Elkhart)

Selected Publications/Presentations

Lugar Brettin, S. (2013). A proposed framework for entrepreneurial learning. Business Education Innovation Journal5(1), 37-40.

Lugar Brettin, S. (2013). Creating entrepreneurial learning communities in higher education. Business Education Innovation Journal5(2), 53-57.

Lugar Brettin, S. (2014). Mapping bridges to creative collaboration. Business Education Innovation Journal6(1), 24-26.

Lugar Brettin, S. (2014). The market oriented innovator’s dilemma. Saarbrücken, Germany: Scholar’s Press.

Lugar Brettin, S., & Zazueta, J. (2014). Incorporating strategy and business model innovation into a capstone course using a shared services center case approach. Business Education Innovation Journal, 6(2), 62-65.

“Women’s Entrepreneurial & Economic Empowerment” presented at the U.S. State Department’s Study of the United States Institute Indiana Sessions (2012-2016) and Young African Leaders Institute Indiana Sessions (2015-2016).

“Design Thinking to Create Collaborative Learning Opportunities” presented at the Fort Wayne Teaching Conference (2015).

“Design Thinking to Create Collaborative Learning Opportunities” presented at the International Assembly of Collegiate Business Education Annual Conference and Assembly Meeting (2015).

“Implementing an Early Alert Student Success Platform: A Success Story” co-presented with Chris Douse at the Fort Wayne Teaching Conference (2016).

“Creativity in the Classroom: Engaging Today’s College Student” co-presented with Dr. Susan McGrade at the Fort Wayne Teaching Conference (2016).

“Creative Leadership: Tools for Reducing Anxiety,” presented at the State Department’s Study of the United States Institute Washington, D.C. Session (2016).

Additional Information

Faculty Champion for the Center for Creative Collaboration at Indiana Tech

Advisor, Alpha Chi National Honor Society

2014 Recipient of the Indiana Tech Leepoxy Award for Innovative Teaching Practices

Lilly Faculty Development Grant Recipient of funding for conferences in Advanced Instructional Design (2013), International Conference on Critical Thinking and Educational Reform (2014), and The Creativity Workshop (2015)