Microcredentials

This three‑course sequence builds a strong foundation in financial and managerial accounting, progressing from the full accounting cycle for sole proprietorships to decision‑making tools used in manufacturing and, ultimately, to intermediate‑level financial reporting. Students learn to prepare core financial statements, analyze costs and budgets, and apply valuation and reporting concepts for assets, revenues, and disclosures, developing the analytical skills needed for accurate financial analysis and informed business decisions.

ACC 1010 – Accounting Principles

An introduction to the principles of accounting. The complete accounting cycle is studied for a sole proprietorship. Specifically included are preparation of journal entries, worksheets, financial statements, and a more detailed look at cash, receivables, and fixed assets. Credit(s): 3

ACC 2140 – Managerial Accounting

Accounting as a decision-making tool with an emphasis on manufacturing enterprises. Decision-making in management is studied along with management reports and financial statement analysis. Specifically included are production costs, breakeven analysis, budgeting, variances, and differential analysis. Credit(s): 3

ACC 2200 – Intermediate Accounting I

Intermediate Accounting I is a detailed study of financial reporting concepts focusing on financial statements and related disclosures. Asset valuation and income measurement are studied extensively, concentrating on revenue, cash, receivables, inventories; property, plant and equipment; depreciation, depletion and intangibles. Additional topics include a review of accounting systems and financial statement reporting requirements. Credit(s): 3

This three-course sequence equips learners with the analytical, technological, and strategic decision-making skills essential for navigating today’s data-driven business environments. Through project-based learning, real-world case studies, and applied frameworks, learners explore the intersection of data, systems, and decision intelligence across industries.

BA 2250 – Introduction to Business Analytics

This project-based course explores the role of data in today’s world, emphasizing how data shapes decision-making, communication, and strategy across industries. Learners learn foundational principles—data quality, integrity, security, privacy, and timeliness—and apply them to real-world scenarios involving data interpretation and storytelling. The course introduces tools and techniques for data visualization and effective communication, helping learners develop the skills to critically evaluate, present, and explain data-driven insights. Credit(s): 3

BA 2350 – Enterprise Systems

This course explores how information and communication technologies (ICT) enable logical reasoning, problem framing, and solution development within modern organizations. Learners learn to implement and manage integrated technical systems that support strategic decision-making. Emphasis is placed on aligning ICT tools with organizational goals to improve efficiency, responsiveness, and innovation. Credit(s): 3

BA 2760 – Decision Intelligence

This course explores the application of decision intelligence methodologies and frameworks to solve organizational challenges and identify growth opportunities. Learners learn to design prescriptive analytical models that guide scalable, data-informed decision-making across complex business environments. Credit(s): 3

This three‑course sequence prepares students to think strategically, sell effectively, and build ventures capable of sustained growth. Through core management principles, practical selling techniques, and entrepreneurial planning frameworks, learners analyze markets, identify opportunities, and design scalable strategies. Together, these courses build leadership, customer engagement, and opportunity‑recognition skills, equipping students to drive revenue and support long‑term growth across diverse business environments.

BA 2010 – Principles of Management

This course introduces students to management theory and practice, with a focus on the managerial functions of planning, organizing, leading, and controlling. Students explore contemporary issues in management, including stakeholder management, strategic planning, organizational design and culture, ethics, and contemporary models of leadership. Credit(s): 3

BA 3760 – Entrepreneurial Business Planning & Growth

This course takes students beyond exploring entrepreneurship and developing business plans. The focus of the course is on the entrepreneurial enterprise, i.e., on those enterprises that are established with one of their goals being the attainment of substantial growth (in sales, market share, or some other important measure). The processes by which organizations grow will be examined, as will problems encountered during growth and the common approaches to dealing with these problems. Students will systematically explore growth opportunities for existing businesses using entrepreneurial frameworks to create plan for pursuing a high-potential venture. Credit(s): 3

Choose one:

BA 2550 – Personal Selling

The history and current status of personal selling, the various types of salesmanship and their requirements, sales personality development, product analysis, psychology of selling, and sales strategy. Emphasis will be placed on practical demonstration. Credit(s): 3

BA 2170 – Business to Business Sales Management

This course provides a managerial introduction to the strategic and tactical aspects of business marketing decisions and marketing channel strategy. Students examine the strategic concepts and tools that guide market selection, successful differentiation in business markets, and supply chain management. A mixture of lectures, discussions, cases, videos, and readings are used to examine how product and service decisions are designed to deliver the B2B value proposition, how pricing captures customer value, how value is communicated to and among customers, and how marketing channels are used to make this value accessible to target customers. Students will compare and contrast how the strategic and tactical processes of developing and managing value-generating relationships differ between B2B and B2C markets. Students will also gain understanding of how to manage channel power, conflict, and relationships.  Credit(s): 3

This three‑course sequence equips entrepreneurs and business owners with the tools, analytical skills, and hands‑on experience needed to evaluate, launch, and scale ventures. Through opportunity assessment, growth planning, and applied venture experimentation, learners explore entrepreneurial processes, validate ideas, and design feasible models for real‑world use. Together, these courses prepare current and aspiring owners to build scalable enterprises, manage uncertainty, and pursue high‑potential opportunities with confidence.

BA 3460 – Evaluating Start-Up Potential

This course offers a structured framework for evaluating the start-up potential of business opportunities. Through hands-on lab work, learners investigate entrepreneurial processes, conduct opportunity analysis, and explore financing strategies. The course culminates in a final project where learners develop a comprehensive business feasibility study and a contingency business plan. Credit(s): 3

BA 3760 – Entrepreneurial Business Planning & Growth

This course focuses on high-growth entrepreneurial enterprises—ventures designed to achieve substantial gains in sales, market share, or other key performance metrics. Moving beyond basic entrepreneurship and business plan development, learners examine organizational growth processes, common challenges, and strategic approaches to scaling. Using entrepreneurial frameworks, they systematically identify growth opportunities and develop actionable plans for pursuing high-potential ventures. Credit(s): 3

BA 4760 – Venture Lab

This course challenges learners to apply structured frameworks for idea generation, feasibility analysis, market research, and business plan development. Learners will propose a project aligned with selected methodologies and expectations, then carry it through a session-long experiential learning initiative that simulates real-world entrepreneurial practice. Credit(s): 3

This three‑course sequence builds a strong foundation in marketing principles, financial services strategy, and the analytical frameworks used across modern financial institutions. Through the study of financial services marketing, students learn to segment markets, position financial products, and communicate value propositions in environments where trust, risk, and compliance are central. The sequence culminates in advanced study of either risk management or financial systems, strengthening students’ ability to evaluate financial products, understand market behavior, and make informed, strategic decisions within the financial sector.

BA 2500 – Marketing

This course provides a general survey of the field of marketing and its scope and significance in business and policy. The role of the target market in designing product, price, promotion, and distribution strategies is evaluated. The use of traditional, digital, and social media marketing practices are included. Credit(s): 3

BA 2140 – Financial Services Marketing

This course will study the impact of marketing on the financial services industry. An international comprehension of the complexity of the financial services industry and the issues involved in selecting a target market will be analyzed. An international and strategic approach to examining the private sector will be utilized. The course will identify various ways in which a variety of financial services can be classified and retained. An examination of the understanding the role of positioning in communicating the value proposition will also be examined. Credit(s): 3

Choose one:

BA 2120 – Fundamentals of Risk Management & Insurance Plan

This course explores the fundamental principles of risk management and insurance. Topics include an examination of the role of insurance in pure risks, insurance devices, assessment of risk need in various organizational settings, and managing risk and legal and financial liability. Credit(s): 3

ECON 3140 – Money, Banking, and Capital Markets

This course provides an analysis of the financial systems of central banks, private banks, and other sources and users of financial capital. Topics include monetary theory, central banking and monetary policy, interest rate determination, inflation, financial intermediaries, and international financial markets. Credit(s): 3

This microcredential introduces learners to essential insurance and risk‑management principles, entrepreneurial growth planning, and an elective focus in selling, personal finance, or B2B marketing, giving students a practical foundation for understanding insurance, mitigating financial and legal exposure, strengthening business performance, and supporting sustainable long‑term organizational growth.

BA 2120 – Fundamentals of Risk Management & Insurance Plan

This course explores the fundamental principles of risk management and insurance. Topics include an examination of the role of insurance in pure risks, insurance devices, assessment of risk need in various organizational settings, and managing risk and legal and financial liability. Credit(s): 3

BA 2200 – Personal Finance

A practical understanding of a personal financial plan and the decisions everyone is faced with throughout their lives. Establishing a financial plan, using credit and long-term loans, lease versus buy decisions for autos and homes, insurance, and investment fundamentals. Credit(s): 3

Choose one:

BA 3760 – Entrepreneurial Business Planning & Growth

This course takes students beyond exploring entrepreneurship and developing business plans. The focus of the course is on the entrepreneurial enterprise, i.e., on those enterprises that are established with one of their goals being the attainment of substantial growth (in sales, market share, or some other important measure). The processes by which organizations grow will be examined, as will problems encountered during growth and the common approaches to dealing with these problems. Students will systematically explore growth opportunities for existing businesses using entrepreneurial frameworks to create plan for pursuing a high-potential venture. Credit(s): 3

BA 2170 – Business to Business Sales Management

This course provides a managerial introduction to the strategic and tactical aspects of business marketing decisions and marketing channel strategy. Students examine the strategic concepts and tools that guide market selection, successful differentiation in business markets, and supply chain management. A mixture of lectures, discussions, cases, videos, and readings are used to examine how product and service decisions are designed to deliver the B2B value proposition, how pricing captures customer value, how value is communicated to and among customers, and how marketing channels are used to make this value accessible to target customers. Students will compare and contrast how the strategic and tactical processes of developing and managing value-generating relationships differ between B2B and B2C markets. Students will also gain understanding of how to manage channel power, conflict, and relationships.  Credit(s): 3

This three-course sequence equips learners with the analytical, strategic, and interpersonal skills essential for success in modern marketing and sales environments. Through a blend of theory, data-driven practice, and experiential learning, learners explore how to design marketing systems, communicate value, and drive customer engagement across platforms and channels.

BA 2550 – Personal Selling

This course examines the history and contemporary practices of personal selling. Learners explore various types of salesmanship and their requirements, the development of a sales-oriented personality, product analysis, and the psychological principles that drive effective selling. Strategic sales approaches are introduced and reinforced through practical demonstrations. Credit(s): 3

BA 3220 – Digital Marketing and Analytics

This course explores the strategic use of data in digital marketing, focusing on data collection, analysis, and visualization to inform marketing decisions. Learners examine how digital marketing integrates with broader marketing communications and investigate emerging platforms shaping the digital landscape. Through project-based learning and real-world business scenarios, learners apply analytical tools to develop data-driven marketing strategies. Credit(s): 3

BA 3300 – Marketing Research & Decision Making

This course examines the design and function of marketing systems, emphasizing formal decision-making tools and their application in business contexts. Learners explore data collection methods and analytical techniques within the framework of management information systems, applying concepts through real-world case studies and practical examples. Credit(s): 3

This three-course sequence provides learners with a comprehensive foundation in supply chain and logistics management, progressing from core principles to advanced global strategies. Through case studies, decision frameworks, and hands-on analysis, learners explore how supply chain systems drive organizational performance, innovation, and resilience across industries.

BA 2030 – Principles of Supply Chain Management

This introductory course provides a foundational understanding of supply chain management, including its history, purpose, core principles, and career pathways. Learners explore how supply chain functions interact with other areas of business and learn standard terminology and concepts for effective communication with supply chain professionals. The course emphasizes the strategic role of supply chain management in enhancing a firm’s competitiveness—an essential perspective for future managers. Credit(s): 3

BA 2250 – Introduction to Business Analytics

This project-based course provides an understanding of the role of data in our current world. Learning the principles of data; quality, integrity, security, privacy, and timeliness lays the foundation for students to learn about reading, writing, and communicating data. Overviews of data visualization and communication are covered. Credit(s): 3

BA 2530 – Logistics

This course offers an in-depth analysis of logistics services across global and domestic contexts, including customer service, order management, distribution and fulfillment operations, carrier selection, costing, and negotiation. Learners explore current logistics technologies and integration strategies, along with the impact of emerging innovations on future logistics systems. Using a unified decision-making framework, the course covers key supply chain functions such as demand planning, procurement, inventory control, transportation execution, reverse logistics, and flexible contracting. Advanced topics include postponement, portfolio management, and dual sourcing. Emphasis is placed on developing skills in risk management, tradeoff analysis, and logistics system modeling. Credit(s): 3

This three-course sequence equips learners with the creative, analytical, and strategic skills needed to design compelling consumer experiences across physical and digital environments. Through hands-on merchandising practice, data-driven marketing analysis, and structured decision-making frameworks, learners learn to engage audiences, communicate brand value, and support business objectives through integrated marketing systems.

FMM 2010 – Visual Merchandising and Promotions

This course introduces the principles and practices of merchandising and promotion in commercial settings. Learners gain practical experience with display fixtures, equipment, and promotional techniques through hands-on activities. Emphasis is placed on visual presentation, consumer engagement, and the strategic use of merchandising tools to support sales objectives. Credit(s): 3

BA 3220 – Digital Marketing and Analytics

This course explores the strategic role of data in digital marketing, focusing on data collection, analysis, and visualization to inform marketing decisions. Learners examine how digital marketing supports integrated marketing communications and investigate emerging platforms that shape consumer engagement. Through project-based learning and real-world business scenarios, learners apply analytical tools to develop data-driven marketing strategies. Credit(s): 3

BA 3300 – Marketing Research & Decision Making

This course explores the structure and function of marketing systems, emphasizing formal decision-making tools used in business environments. Learners examine data collection methods and analytical techniques within the context of management information systems, applying these concepts through real-world case studies to support strategic marketing decisions. Credit(s): 3