Business Administration – Marketing, B.S.
Marketing is one of nine concentrations offered in our business administration bachelor’s degree program. A degree focused on marketing can lead to a plethora of jobs in many fields, but at its core marketing is about problem solving. Marketing professionals must figure out how to get goods and services to those who most need or want them. They take the guesswork out of promoting and distributing products and services.
The faculty makes the difference
Our faculty has decades of collective experience in the industry and in academia. Many engage in academic research. They create strong relationships with students, inside and outside the classroom, and coach them into achieving success.
We engage in our students’ lives and their success through monthly relationship-building events, faculty-sponsored field trips and learning events off-campus, Leadership Week in the spring of each year, and in the way each faculty member knows students individually and personally.
Related career fields
Graduates in the marketing concentration may become:
- Public relations professionals
- Ad agency account executives
- Online marketing specialists
- Digital strategists
- and much, much more