Fashion Marketing and Management, B.S.
The fashion marketing and management program gives students comprehensive, industry-relevant knowledge based on theory and best practices in the fashion industry. Professors with extensive real-world experience in the field understand that a strong knowledge and aptitude for communications and traditional marketing underlies this degree. Students gain experience in meeting deadlines, portfolio-building, computer skills, business principles, workplace psychology, and more.
Business and marketing with a creative twist
With a focus on fashion, students have a fun, creative lens through which to study the marketing industry. Graduates are equipped with proficiencies in fashion history, color and design courses, trend analysis, global fashion, and much more.
All students majoring in fashion marketing and management complete a 360-hour internship. This allows them to gain meaningful work experience in supervised and approved fashion internships. Internships may be at local, regional, or international fashion businesses. Study tours to Chicago and New York City provide opportunities to contact potential employers for internships and identify traditional and emerging careers in the fashion industry.
With a unique program found nowhere else in this region, Indiana Tech’s fashion marketing and management degree produces mature, professional fashion-industry job candidates.
Careers with style
With a bachelor’s degree in fashion marketing and management, graduates will go on to work in fields such as:
- Textile design
- Retail buying
- Merchandising and management
- Fashion event planning
- Costume design
- Media styling
A Tech success story
Johnathan is an allocation analyst with Burlington at its corporate headquarters in Burlington, New Jersey. He makes sure the right products are getting to the right stores at the right time to meet consumer expectations.
“I love my job and the career path that has been laid out before me at Burlington,” Johnathan said. “There are so many opportunities for advancement, which is great because I’ll never feel stuck or that I’ve reached a career plateau.”
Fort Wayne is never going to be confused as the Midwest’s focal point for fashion, but at Indiana Tech, professor and head of the fashion marketing and management program, Kayla Crecelius, is working to create a progressive learning environment and launching pad for fashion professionals of all types.
“My education at Indiana Tech, under the direction of Kayla, helped me gain real industry knowledge from someone who has experienced it first-hand,” Johnathan said. “I learned so many things from Kayla that I really felt prepared, not only for this role, but any role that would have come my way.”